OS NOVOS EMPREENDEDORES PRECISAM APRENDER A SIMPLIFICAR [EPOCA]

Ter ideias simples. Executà ¡-las com responsabilidade social. Investir em competà ªncias transversais, isto à ©, habilidades extracurriculares, como flexibilidade e proatividade. â€Å"É isso o que o mercado està ¡ pedindo†, afirma Ahmad Ashkar, fundador e presidente do Hult Prize, um prà ªmio da escola de negà ³cios com Bill Clinton. â€Å"Nenhuma organizaà §Ãƒ £o de ensino nunca ensinou as competà ªncias transversais†, diz ele. â€Å"Vocà ª as aprende fazendo, na prà ¡tica†. Segundo Ashkar, a principal diferenà §a entre o modelo de negà ³cio do sà ©culo passado e o atual à © que antes os empresà ¡rios sà ³ se importavam com o acà ºmulo de capital, enquanto as novas geraà §Ãƒ µes jà ¡ parecem nascer com a preocupaà §Ãƒ £o com o impacto social. â€Å"No passado, as escolas de negà ³cio tops pegavam o 1% dos là ­deres em potencial e os ensinava a lucrar†. Jà ¡ a escola do futuro, para ele, à © aquela que mistura uma abordagem tanto acadà ªmica quanto prà ¡tica. â€Å"É a que entrega resultados, mas tambà ©m à © autossustentà ¡vel†. Stephen Hodges, CEO da Hult International Business School, afirma que a divisà £o entre negà ³cio tradicional e negà ³cio sustentà ¡vel està ¡ desaparecendo. â€Å"As duas coisas agora andam juntas†. Seguindo essa visà £o, em setembro deste ano, a Hult vai escolher o estudante que tiver a ideia mais genial – e aplicà ¡vel – para acabar com a fome no mundo, tema escolhido por Clinton para a terceira edià §Ãƒ £o do prà ªmio. Quem vai entregar o cheque serà ¡ o prà ³prio ex-presidente americano. Entre os 10 mil inscritos do mundo todo, Ashkar destaca, por exemplo, um projeto apresentados por estudantes do Canadà ¡, que propunha que grilos virassem comida em paà ­ses em desenvolvimento. â€Å"O que me chocou mais nà £o foi eles dizerem que construiriam um negà ³cio sà ³ para vender grilos†, diz ele. â€Å"Foi, sim, eles apresentaram o dado de que 35% das pessoas do mundo jà ¡ està £o se alimentando desse animal†. A escola do futuro Entre os participantes da competià §Ãƒ £o, havia alguns brasileiros. Mas nenhum està ¡ entre os finalistas. Apesar disso, Ashkar reconhece a importà ¢ncia do paà ­s no atual cenà ¡rio econà ´mico. â€Å"A Hult à © uma escola de negà ³cios global†, afirma. â€Å"Ensinamos os alunos a fazerem negà ³cio nas grandes economias do mundo. Nesse contexto, o Brasil se tornou um dos maiores personagens†. Justamente por isso, no ano passado a Hult fez uma parceria com a Fundaà §Ãƒ £o Dom Cabral e incluiu Sà £o Paulo em seu Programa Global de Rotaà §Ãƒ £o de Campus. Isto significa que os alunos dos cursos de MBA, MBA Executivo e Mestrado de Negà ³cios Internacionais da escola podem passar seis semanas na capital paulista. Se vocà ª quer seguir no caminho do empreendedorismo social, veja a seguir as principais sugestà µes dos especialistas Ashkar e Hodges, que rodam o mundo conhecendo os jovens talentos – e seus desafios. No momento certo Written by Ariane Abdallah for Epoca, continue reading the article here.   Related posts Academics Beyond (narrow) business concepts: â€Å"Soft† skills turn out to be critical skills News Building success: Dual Degree students win at USASBE Community How going beyond business at Hult helped me launch my company Admissions Accepted Students Weekend: A weekend to remember Careers Career mapping: How to become an executive in the next 5 years 0 Thought leadership How to prepare for an uncertain future in a world of AI Instagram Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021 Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021"> During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . Happy New Year, Hultians! . Happy New Year, Hultians! .

00002525 Develop A Media Plan - 4575 Words

BSB51207 DIPLOMA OF MARKETING BSBADV507B (DEVELOP A MEDIA PLAN) STUDENT NAME : MOOI TING TAN (KAREN) STUDENT ID : 00002525 TRAINER NAME : Mr. Mo Sadique SCHOOL NAME : Australian learning ,Training and Education Centre (ALTEC) Assessment Task 1 AQWA Organization Profile Since 1988, AQWA has presented the beauty and wonder of this coastal environment and is Western Australia’s number one marine attraction. Reflecting our Western Australian theme, everything in AQWA can be found in the State’s oceans. In addition, everything within our displays†¦show more content†¦Reef walker runs during summer season in western Australia and his can attract more tourists. c) Psychographic profile: Western Australia is multicultural continent. People migrated to WA with different background and they settled down there so they have families. This is a possibility of more interest in adventure and fun with families. Surveys conducted relates to income shows that an average income of a full time adult is $1500 per week which is quite good and they also spend on adventure and fun. Design and copy of aspects the advertising (message, colours, and themes): Advertising is main source to per mote anything. Reef walker is an adventurous activity and we can use attractive color themes for advertising. We can use natures themes for example if we have to advertise on you tube and we can show marine life and some flashbacks form aquariums as well. We can advertise with broachers, so we can offer some discounts and family packs because our main audience is families and kids. Strategic associations to enhance the message: There are many associates in Western Australia those can help to enhance the message to target audience for examples news papers, travel agencies and hotels. They can help to advertise and permute the AQWA and Reef walker. We can give adds in local and national news papers. Tourism agencies can also advertise to their customers about these adventures activities. Hotels

The Berlin Wall Essay Research Paper For free essay sample

The Berlin Wall Essay, Research Paper For 28 old ages, 15 pess of concrete, metal pipes, barbed wire, mines, and trenches distributing 110 stat mis divided a state. Those populating in the state named the barrier Schandmauer, the Wall of Shame. We know it better as the Berlin Wall. SCHANDMAUER # 8211 ; Wall of Shame In add-on to the many destructive factors which led to the wall? s building, including WWII, the Soviet Blockade, the Kennedy/Khruschev struggle, and opposing cold war positions, the calamity of the Berlin Wall? s building caused the deceases of tonss of E Germans seeking to traverse the wall into West Germany and ruined the East German economic system. The exultant autumn of the Wall managed to interrupt the deadlock between the Communist universe and the democratic universe, leting for the chance of possible political peace and economic growing between the feuding states of the universe. The Foundations An uneasy peace took consequence as a war-weary universe began to reconstruct after World War II. Berlin lay in ruins, with about 1 1/2 million citizens dead. Both Berlin and Germany were later divided into four allied subdivisions, each controlled by the separate powers of Great Britain, France, The United States, and the Soviet Union. Even before the war ended, the Allied forces had decided that Berlin would be a separate division. Clearly Berlin was an of import piece in the eyes of all allied members. To let one member complete control would be giving off to much power. Therefore, even though the metropolis was located deep inside the Soviet Zone, the Western powers expected free entree to Berlin. The Soviets, nevertheless, had different programs. From the beginning of the business, the Soviet Union and Western powers clashed over Berlin? s authorities. The first clang came when the Soviets vetoed the election of Lord Mayor Ernst Reuter in 1946. This struggle culminated in June 1948 when the Soviets attempted a encirclement of Western motion into Berlin to overmaster the Allies and take full control of the metropolis. The Soviet Tactics were simple: halt all motion of Allied trucks and trains to forestall nutrient, coal, and medical supplies from making their zones, therefore hungering Berlin into entry. The Blockade commenced on June 24 with the proclamation that no rail, H2O, or main road motion would be allowed through the Soviet Zone. However, to prevent this, the Allied forces staged the largest airlift in history. Over 104 planes, transporting 2 1000000s dozenss of coal, nutrient, and medical specialty, took portion in this attempt, bing the Allied forces 300 million dollars. This continued for 11 months, until the Soviets saw that their attempt was ineffectual and lifted their encirclement. This attempt greatly decreased the Soviet laterality in the Berlin battle for the minute. Berliners began to dislike the Soviet regulation, which became apparent in the elections of 1950. Over 80 % of West Berliners opted for a democratic authorities, and in a manager contrast to old Soviet intercession, Ernest Reuter was elected Lord Mayor, and he stayed. Thus began the transmutation of the western half with his energetic disposal. This opened a window of democracy into West Berlin. The Soviets shortly stopped any hopes of this in East Berlin by prevented their citizens to vote. In 1957, West Germany joined the common market, A ; Willy Brandt, a moderate socialist was elected Lord Mayor. Brandt laid the foundation for the approaching flood tide between Kennedy and Khruschev by depicting the struggle in its most limpid footings This crisis about Berlin has been provoked arbitrary. It affects us all, non merely Germans, but all individuals who take to bosom the cause of human Freedom and international peace. The Khruschev Era When Soviet Prime Minister Nikita Khruschev took over the Communist party in 1953 he began a new epoch for Berlin and Soviet/ US dealingss. The lone major offense on Berlin up to this point was the Blockade. But Khruschev managed two more, and a complete isolation of Berlin in merely foremost 9 old ages. The following measure was the most climactic happening environing the Wall. The Berlin crisis of 1961 between Kennedy A ; Khruschev began with their first political meeting at Vienna. Khruschev at that place declared either the US subscribe a peace pact to stop business or the USSR would mark one that allowed them a interest in West Berlin. After Kennedy left the acme, two inexorable statements were baleful forerunners of the events to come. He stated that? Khruschev did non give an inch, non an inch. ? and predicted that? it looks like a cold winter in front. ? The high morale caused by the Bay of Pigs debacle doubtless encouraged Russians to seek another effort on Berlin. Khruschev? s continuos force per unit area in the signifiers of deafening addresss and military menaces resulted in three unwanted ways to the Russians. First, Both the Americans and NATO responded by fastening force, therefore bring forthing stronger NATO integrity. But the most important was that of uninterrupted out-migration out of the Soviet sectors by citizens. Over 60,000 fled to West Berlin during the Summer of 1961. West Berlin was denounced as oasis for? undercover agents, retaliation seeking warmongers, and nazis? by those who did welcome the garbages. This denunciation was refuted by Brandt stating West Berlin is called a? malignant neoplastic disease? by those who support and stand for the totalitarian system. The? toxicant? we spread is thoughts. . . of freedom, of lawfulness, of human self-respect and a nice criterion of life. These are our? arms? and our? menaces? . They are why West Berlin must be destroyed as a bosom of freedom Over and over in many addresss Khruschev called West Berlin a ? bone in the pharynx? and a? rotten tooth? that must be pulled. He vowed that his ultimatum would non be withdrawn as it had in 1958, and many perceivers agreed that he had excessively far. The disparity with which the United States viewed the Berlin crisis became evident with President Kennedy? s dramatic entreaty to the American people on July 25 1961 If we do non run into our committednesss to Berlin, where will we subsequently stand? If we are non rue to our word at that place, all that we have achieved will intend nil. Today, the endangered frontier of freedom tallies through divided Berlin. We want it to stay a frontier of peace. . . The Soviet authorities entirely can change over Berlin? s frontier of peace into a stalking-horse for war. . . We seek peace, but shall nor give up. That is the cardinal significance of this crisis. Kennedy? s address nevertheless, could non halt the building of the wall a month subsequently. SUNDAY # 8211 ; AUGUST 13, 1961 The Wall goes up East Berlin In East Berlin, the DDR? s program to build the wall were kept secret to Western intelligence until after the edifice of the wall. All of the advanced moves taking up to the wall were literally kept unseeable. Until midnight August 12, merely 20 insiders knew of the occurrence planned in Berlin. The program had no codification name, and instructions were either unwritten or handwritten by one adult male, Gerhand Exner, the adult male behind the maestro program of the wall. He worked alongside Erich Honecker whose operational program was designed so that no 1 would believe anything was unusual, and that is merely what happened. At exactly midnight he ordered barbed wire be placed in all entree points between the metropolis, and by 3 am the whole margin was sealed. For Honecker, the operation had been a success. Life Goes ON Separating the metropolis for 28 old ages the wall served as a symbol to the full universe of the tenseness between the free West and the Communist East. But within the metropolis of Berlin it acted as barrier. Berlin, which was one time a booming metropolis in the bosom of Germany, became two halves, a modern West and oppressed East. In the old ages following the building, despair for freedom increased in East Germany, which led to many intricately planned flight paths. Several tunnels were dug under the wall, by east and west Berliners likewise. This? belowground? operation finally gained international celebrity. Over the following 20 old ages, East and West Berlin grew to be two different metropoliss. West Berlin thrived. though in the bosom of Communist East Germany, the metropolis managed to set up steady trade with the West and keep a stable capitalist economic system. Industry grew quickly, and west Berlin became a technologically advanced metropolis. However, East Berlin did non portion this richness. On a visit in 1971, A British journalist said in mention to residential country, ? It was a depraved and impoverished country. It was a lay waste toing site. ? The tenseness between the US and the USSR was steadily increasing, and this was evident in the East German economic system. Though the unemployment rate was low, rewards steadily decreased as the monetary value of nutrient increased. More money was sent by the East German authorities to the Soviets daily. This caused the poorness degree in East Berlin to increase, and limited its technological progresss. The weakening of the Communist ideals in the Eat throughout the 1980? s gave rise to trust for freedom for East Germany. The Berlin Wall? s consequence on the growing of a whole Berlin was drastic, dividing one people in two wholly different authoritiess. However, these yearss of separation grew less A ; less towards the late 80? s. THE Fall It was a monolithic out-migration of East Germans to the West that caused the Wall? s building, and its was the subjective hegira of the following coevals that forced the boundary line unfastened once more, with the proclamation that the Germans were free to go abroad. Europe? s political map was redrawn and an unpredictable new epoch for both East and West was begun. For hebdomads 1000s of Berliners, East and West hacked away at the wall. They used whatever they could: cocks, axes, even pocket knifes. Every hardware shop rapidly ran out of proper tools. The group of people leveling the wall was comprised by people of all ages, sexes, races, and backgrounds brought together by a common intent: interrupt down the Wall and reunite their state everlastingly. The doctrine behind the wall was best expressed in the words of Dwight D. Eisenhower, who dealt with the crisis in its earliest phase. ? In Berlin, on the two sides of masonry and barbed wire, raised by the Communists, two powerful doctrines which hold precise but opposite constructs of adult male base. In the East stands a complete doctrine that adult male is simply a machine, soulless and hence fit merely to be a slave used for the glory of the province, While in the West stands the belief that adult male is a animal of the spirit, possessing an single psyche, born free and in the image of his creator. ? This exemplified American beliefs. Berlin had become a symbol of freedom and the West was determined to maintain it that manner. Even as Khruschev brandished missiles and ultimatums viciously, Berlin continued to be the focal point of a world-wide battle. Berlin embodied a moral issue, and this is what America concentrated on. The tragic completion of the wall was morally incorrect, and did nil but widen the deadlock between two ways of life and harshen the lives of Germans in the procedure. However, the autumn of the wall and reopening of the boundary symbolized an terminal to the physiological obstruction between two different doctrines. By reuniting East and West, communism was covering a exultant blow and the lives of Germans were changed for the better.

The Bridge Between the World and Cognition Essay Example

The Bridge Between the World and Cognition Essay Introduction Language represents humans experiences and different fields hold different ways of language using. The language of science actively constructs scientific reality, I. E. A way of looking at the world, the roles assigned to readers and the way of organizing Information (LINKING-molestation). However, science may be presented diversely according to the different intended audience, purposes and modes. Three texts chosen in this paper are all concerned with the same scientific reality, but their language differs widely. The ways in which science are presented in this three texts argyle depends on their audience, purposes and modes. To put it another way, language of science in the chosen texts changes with changes in audience, purpose and mode. The focus of the present paper Is on how the language of science changes with different audience, purposes and modes from the perspectives of genre, technical language, lexical density, nominal groups and molestation, information organization, writer-reader relationship and the use of visuals. The first section of this paper is a brief introduction of the background and purpose. Part two, the most important one, extensively focuses on the detailed analysis of language changes of science. Then the concluding section sums up the main ideas. 2. Analysis and comment 2. 1 Genre Swales (1990) indicates that genres are a class of communicative events linked by some set of communicative purposes shared by members of a particular community; these purposes are the rationale of the genre and help to shape the ways it is organized and the choices of content and style It makes (LINKING-Genre). We will write a custom essay sample on The Bridge Between the World and Cognition specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Bridge Between the World and Cognition specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Bridge Between the World and Cognition specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It can be seen that the communicative purpose of a genre Is realized by highly organized move truce, which In turn Is achieved by rhetorical strategies. Text 1, taken from New Scientist, is a very popular international science magazine aiming at reporting the latest scientific development to the public. As a non-peer- reviewed magazine, the main readers of which are non-scientists. To achieve its communicative purposes, this text moves from the European hunter-gatherer was a blue-eyed boy? to by-line (source and the writer), then to introduction (theme of the whole text), and lastly comes the main body. In the body part, the main idea of An ancient hunter-gather has a genome similar to modern unmans is expanded by presenting more details with two subheadings: Farming genes and Healthy genomes. Whats more, exemplifications and explanations are made full use to illustrate this scientific finding. All In all, as far as the genre is the-minute news from BBC website. BBC News provides the politically impartial news for people around the world, thus the target audience are the public who are interested in the world news or learning English. This text is organized by heading, by-line, and two subheadings. As for the content and style, it repeats the scientific experiment with objective data and experts words. All these features go to the field of pedagogic science. Text 3 is an article published in the Journal Nature, a highly respected scientific Journal in that all the articles are peer-reviewed and maintain high research standards. Accordingly, the primary readers for this Journal are research scientists. This text is much longer and complex with lots of data, tales and figures, which give hints of professional science. To present the process of research, this text follows the formal structure of a research article: introduction, methods, exults and discussion (LINKING-Genre). 2. 2 Technical language Technical language is a typical characteristic of scientific articles. Ways to create technical language include taxonomies, definitions, compositions, naming and so on (LINKING-molestation). By employing the technical language, information can be greatly compacted and restructured. Due to the scientific nature of the three texts, any of them adopt the skill of technical language, but in different degrees. The target readers of Text 1 are the popular audience and it only reports the results of the research rather than doing experiments. So, it uses less technical language. Throughout the whole text, it can be found only one technical language used for definition in paragraph 5: For instance, lactose tolerance the ability to drink milk as an adult probably evolved when farming spread. Text 2, purposed to teach science, utilizes no typical means of creating technical language that mentioned above, but it has many proper names. For example, La Bran 1 and 2 in paragraph 6, UP radiation and vitamin D in paragraph 11 and lactose-intolerant and starch in paragraph 14. Text 3, the professional one, owns the most technical language to ensure its objectivity, authenticity and validity. At the first glance of this text, the technical language with the way of composition can be found: Next-generation sequencing (INS) technologies are revolutionized the field of ancient DNA (DNA), and have enabled the sequencing of complete ancient genomes, such as that of  ¶ditz, a Neolithic human body found in the Alps. Whats more, taking paragraph 5 (a very short one) as an example, there are altogether five proper names, namely, LA Bran genome, allele, lactose intolerance, salivary amylase and starch. 2. Lexical density Vocabulary is a basic feature of language and lexical density is closely related to the choice of vocabulary. Lexical density is a measure of the density of information in any passage of text and it is determined by calculating the ratio between the number of clauses in a text and the number of content words in a clause (LINKING- molestation). The high lexical density of a text gives a sense of being more formal, written and academic, whereas it is felt more spoken and As for the three texts in this paper, they are popular, pedagogic and professional science respectively. Lexical density, therefore, must be very different from one another. The titles of each text present their lexical density. After the lexical items in each headline being underlined, the three titles are presented as Ancient European hunter-gatherer was a blue-eyed boy, Hunter-gatherer European had blue eyes and dark skin and Derived immune and ancestral pigmentation alleles in a 7 000-year- old Megalithic European. The title of text 3 possesses the most contents words followed by the title of text 2 and that of text 1 has the least. When looking closely at he three texts, the feature of lexical density become clearer, that is, the lexical density is increasing form text 1, to text 2, then to text. 2. 4 Nominal groups and normalization Both nominal groups and normalization can make it come true that short space contain more information. A nominal group consists of a head noun and various elements placed before and after it which modify its meaning; while molestation is the process by which events, qualities and relationships come to be represented as things and nouns (LINKING-molestation). Here the first sentence of each text is hoses to illustrate the nominal groups and normalization in popular science, pedagogic science and professional science. Text 1: An ancient hunter-gatherer whose remains were found in a Spanish cave has a genome surprisingly similar to modern humans. Text 2: Genetic tests reveal that a hunter-gatherer who lived 7,000 years ago had the unusual combination of dark skin and hair and blue eyes. Text 3: Ancient genomic sequences have started to reveal the origin and the demographic impact of farmers from the Neolithic period spreading into Europe. The above examples show that the nominal groups (underlined parts) in text 3 is anger than those in text 2, which in turn are longer than in text 1. As the nominal groups get longer, more information is packed into the sentence. Hunter-gatherer in the first and second sentence and sequence in the third sentence are examples of normalization. 2. 5 Information organization Based on the different audience and communicative purposes, information organization in popular science differs widely from professional science. Popular science writers focus on the thing being studied rather than the methods used and they do not assume high degree of common knowledge; contrarily, professional scientists focus on the methods by which data was analyzed and assume that reader and writer share specialized knowledge (LINKING- Organizing information). As far as genres of the three texts are considered, information given in them is different, which determines the different ways of information organization. At the beginning of text 1, the main idea/macro-theme is given, which followed by genome surprisingly similar to modern humans. Lexical chains like but and for instance are utilized to enhance its cohesion. Same with the text 1, text 2 starts with the macro-theme and then gives some illustrations. Semantic relations are created by a set of cohesive devices, such as conjunctions (and/as), reference (they/it) and lexical cohesion (genetic/gene/genome). Text 3, as the professional science, keeps the formal information organization of a research article. Firstly, it shows us the macro- theme, and then gives the detailed process of data collection and analysis with hyper-themes. With more nominal groups, normalization, technical language and lexical chains, text 3 possesses a more cohesive argument. Take the first paragraph as an example: Next-generation sequencing (NAGS) technologies are revolutionized he field of ancient DNA (DNA), and have enabled the sequencing of complete ancient genomes, such as that of  ¶ditz, a Neolithic human body found in the Alps. However, very little is known of the genetic composition of earlier hunter-gatherer populations from the Megalithic period. 2. Relationship between writer and readers Writer-reader relationship plays a vital importance in the language of science. The target readers often determine the writing purpose and mode, through which forms the language style. The first text, titled Ancient European hunter-gatherer was a blue-eyed boy, is taken room New Scientist, which intends to report the latest scientific development to the public audience. This kind of relationship between writer and reader lead to the lang uage being popular and easy to understand. Text 2? Hunter-gatherer European had blue eyes and dark skin? is a piece of BBC news that present impartial news for worldwide people. As the news is reported by the announcer, the language of it couldnt be so complex that impede comprehension. Titled as Derived immune and ancestral pigmentation alleles in a 7 000-year-old Megalithic European, text 3 is an article chosen from the highly respected Journal Nature. Owing to the fact that the main readers of this Journal are research scientists, the language of it must be very objective, authentic and evidence-oriented. 2. Use of visuals Using proper visuals can not only enhance the reliability and validity of the scientific language, but also nicely draw the readers attention. All the three texts adopt the skills of visuals, like pictures, hyper links, underlined words, etc. However, it still has some differences between the three texts. For instance, the colorful picture of the lee-eyed boy appears in both the first and second text, bu t not in the third one. This colorful picture does well in arousing readers interests, which is very helpful to achieve the texts communicative purposes. Besides, some words in text 1 are typed in different color and text 2 includes marked sentence that extracted from other text. Compared with the first two, the third text uses more figures and tables, which greatly present the data analysis and shows the professional nature of this text. 3. Conclusion From what has been discussed above, weve got to know that the language of science hoses three texts in the light of genre, technical language, lexical density, nominal groups and molestation, information organization, writer-reader relationship and the use of visuals. In general, text 1, aims at reporting the scientific development to the common people, belongs to the popular science with less technical language, nominal groups and mollification, and low lexical density; text 2, purposed to provide the politically impartial news for people around the world, falls into the field of pedagogic science, which has more technical language, nominal groups and implantation, and higher lexical density than text 1; text, being the professional science, aims to present the experiment to research scientists and possess the most technical language, nominal groups and mollification, and the highest lexical density.

The treasure in the forest Essay Example

The treasure in the forest Essay Example The treasure in the forest Paper The treasure in the forest Paper Essay Topic: Treasure Island The story takes place during Victorian times at the peak of the BRITISH EMPIRE. The idea of the White British men seeking out new land to colonise, obtain resources and potentially slaves. However this wasnt the goal of this band of explorers, it was to seek out lost Spanish treasure for self gain. The two men were named Evans and Hooker. The location wasnt known as it was virgin land but it was somewhere off China in Pacific Asia. It was isolated and uninhabited, the land was comprised by small and medium sized islands. They span over great distances with minor and vast sized gaps of separation. The explorers entered the barrier of coral surrounding the island through a gap that was a small river. They trailed the river inside to the white sanded beaches they saw a thick forest. This may have been similar sight to the type of palm tree seen by the Victorian explorers in India or somewhere in Africa. The foliage of the trees was similar to a fluffy bright cloud. It created an almost awe inspiring scene, there was a clear view through the virgin forest. The rose like mountains, the beautiful sights, the appearance of the sea was calm and still yet blazing with light. The sun was shining with overt generosity like a zenith furnace, the land of the rising sun. It was silent, the only noise was from the deep blue sea crashing against the coral and the rocks. The air was filled with warm moisture and the cool Pacific sea breeze simultaneously. They were floating into a lagoon while observing the map and discussing it. They were exhausted and didnt feel the exaltation that they were expecting as a reward for the last leg of their endeavour. Hooker was rowing while Evans closed his eyes slightly and fell into a daze. He could see a dark part of the forest and where it was empty he hallucinated. It was nighttime and he saw three figures, a fire burning on one side and moonlight on the other side. The middle figure a cross with red, silver and black in colour. He heard them speaking in pigeon English, this was very strange to him. He saw the Spanish galleon that had run aground and the diseased and weary men take their boats and leave. He then saw Chang-hi come across the Spanish ingots and go away to bury them. This was the secret information Evans needed, the exact location of the treasure. He sees heaps of gold and tries to reach for it but Chang-hi was stopping him and then he threatens Evans. Evans dream becomes irrational as Chang-hi`s pigtail appears in his hand and is getting larger along with the rest of his body. The heaps of gold ablaze in front of his eyes, the very thing he was searching for. Then a giant devil like creature filled his mouth with coals, he was severely burned. He heard another devil shout Evans, Evans you sleepy fool! It was Hooker shouting, they were at the mouth of the lagoon. They got off and onto the bay of the lagoon. Hooker turned the canoe upside down and used it like a knife to cut their way trough the green tangled vines and brushes that surrounded them. The environment they had entered was alien to them in almost every way. The strange trees, tall grass, flowers and plants were all unnamed to them. They saw a figure among the trees, it was in an unnatural position. They both drew nearer, it was a blue coloured chinaman. This was a shock to both as they had a foreboding feeling that this was Chang-chi. They saw a hole was already dug up and thought to themselves about what was here and the fact that some one else had been here already. They went inwards and they discovered the gold ingots, Evans picked them up with his bare hands and got a thorn stuck in his thumb. He didnt realise the danger at the time and continued. They were arguing about what should be done with Chang-chis body, Hooker wanted to bury the body but Evans wanted to just let it stay there. They eventual decided to leave the body and take a few gold ingots as they couldnt take any more weight. They carried the ingots in a stretcher type contraption using Evans jacket. Suddenly Evans let his half of the jacket drop and grabbed his throat, he went against a tree and said, itll be alright in a minute. He cried out in pain and fell to the floor crouching on his side, he was moving rashly and spasmodically. Hooker knew the plant, he had seen a tribe of jungle people use it as poison in their blow darts. Evans told Hooker to take the ingots and get out of there, Hooker packed up the ingots into Evans jacket. While he was doing this he felt a little prick on the ball of his thumb, he pulled the thorn out and endeavoured in vain to suck the poison out, there was nothing he could do for Evans or himself. Hooker never really thought about Chang-chi but he thought what the map had said, my secret is well guarded. Hooker knew finally what he had meant by this and just imagined his grin while looking at his companion. Evans who was twitching like a fish on dry land with its last breath at any moment and Hooker crouched while sitting could do nothing more than become statues of failure in their dire hour.

My recommendations to the board Research Paper Example | Topics and Well Written Essays - 1500 words

My recommendations to the board - Research Paper Example Table of Contents 1. Introduction 4 2. About Coca-Cola Company 4 3. Issue in question 7 4. Recommendations 8 4.1 Career development 8 4.2 Workplace safety 8 4.3 Corporate reputation and organizational culture 8 4.4 Compensation benefits 9 4.5 Mentoring and Termination 9 5. Recommendations for implementation plan 10 6. Conclusions 10 References Appendices I. Equal Opportunities Policy 14 II. Sexual Harassment Policy 15 III. Drug Testing Policy 16 IV. Loan Policy 17 V. Termination Policy 18 1. Introduction: An evaluation of company policies based on changing performance trends will help in identifying existing gaps and taking appropriate actions. An attempt towards this direction will be made to identify existing gaps in organizational policies of the beverage-manufacturing giant, Coca-Cola in the North America region. Based on findings, recommendations to include or modify existing policies will be made keeping in mind obligatory aspects related to regulations and ethics. 2. About Coc a-Cola Company: Coca-Cola, a world-leading manufacturer of about 500 varieties of beverages being sold in more than 200 countries and employing over a million people, was an invention of an American about 125 years ago (Pendergrast, 2000), and PepsiCo that arrived much later has been its archrival competitor since many years. With its expansive growth, Coca-Cola is one of the largest multinational companies in the world, and has thus eventually shifted towards a global philosophy of business management. Coca-Cola has always focused on establishing itself locally and serving its local people; and hence, their management philosophy has been to â€Å"think globally and act locally,† (Anfuso, 1994). Considering the current position of Coca-Cola, management has to put in efforts not only to sustain its competitive position but also protect its reputation by adopting the right strategies, as well as modifying some of the existing strategies. Coca-cola operates its various divisions in six groups namely, north America, the EU, the Pacific Region, the East Europe/Middle East, Africa and Latin America. The corporate HRM at Coca-Cola facilitates the connection between human resources of these regional groups through propagation of common HRM philosophy within the company, and through leadership to manage the business internationally (Ashwathappa & Dash, 2013). From a policy perspective, Coca-cola focuses on translating all its organizational policies into practices and procedures that abide by the national laws and are aligned to local culture. Coca-Cola’s HRM philosophy is translated into different strategies in different regions that suit the necessary regulations, culture, and business requirements. For instance, in North America, Coca-Cola employs skilled personnel irrespective of their ethnic background, which not only helps their business but also abides by the federal laws of employment by following diversity in recruitment and recruiting on the bas is of performance, skills and qualifications (Workplace Rights Policy, n.d). A brief hypothetical account of demographics at Coca-Cola is represented in Table 1 below: Coca-Cola employs a comprehensive HR policy that addresses various HR needs that would be required for it to sustain its co

Has Christmas Lost Its Meaning Research Paper Example | Topics and Well Written Essays - 1250 words - 1

Has Christmas Lost Its Meaning - Research Paper Example .In some places, you might see an aged man with hair, beard white as snow wearing a red jumpsuit and glasses, and as you pass him by, you hear "HO, HO, HO", and now a picture is taken; your child has requested his wishes. In the meantime someone somewhere has now become more sudden; the worries of not having enough money to satisfy loved ones; the thought of not being with friends or family; or simply not having someone for a time of household gathering have led more people in this world to become depressed at such times. All of these events and feelings occur as the most celebrated and commercialized day arrives and that day we call it Christmas; a time that should bring forth joy and remembrance of the birth of Jesus Christ, our savior.What is Christmas? To everyone, Christmas seems to be different. Some people consider Christmas as a celebration of Christ’s birthday. To others, Christmas means friendship, love, giving and receiving. Others view it as a time of visiting fami lies and have a huge row. Others take it as a feasting and merriment day or just a well-earned day off work. All these people celebrate Christmas in the way they see as its ‘true meaning.' Nevertheless, this emerges from their personal lives and believes. Christmas is celebrated in December, and this is considered the day when Jesus Christ was born. That is what is meant for Christmas to be about; however, it is rapidly declining into consideration of materialism and greed with little Jesus' thought (Pendered 1463).